Many small businesses, especially those with limited marketing budgets, treat SEO as an afterthought. This is where they focus their energy after completing their paper communication or advertising campaigns.
More than half of small business owners do not even maintain a website regularly updated. They never think about SEO to make their site visible.
These small business owners do not realize what they lack.
61% of consumers search for products or services online before buying is has found in research on search engines.
SEO gives your business something that all other marketing platforms do not have or already has justly. It will give access to customers who are already actively looking for a business like yours.
Thanks to SEO, the person fall to the website of your business because it is looking for a specific product or service or related keyword you have targeted.
Why do small businesses not invest more in SEO?
There are several reasons.
Lack of understanding: The term “optimization on search engines” can be a mystical term. Learn about keyword placement, page rank, and content marketing can be confusing. Business owners who work in markets outside the technology area may not have the knowledge to manage their own SEO.
Lack of time: Keeping a website and social media pages optimized for search engines is a long-term process. Manage SEO needs to stay current with changes in the algorithms and constantly put new content. Small businesses without their own marketing, just not have the time to manage their own SEO.
The lack of results: Several companies might try to start their own SEO campaign, and then give up when they realize that the campaign does not give them immediate results. It is important to understand that SEO is a long-term strategy, not one that leads to instant gratification. In addition, people who run their own SEO usually do not have the expertise to create an effective campaign.
With the right experts, the three above problems become much less. Companies that have an effective SEO campaign, usually managed by a marketing company specializing in SEO, can see the following benefits.
# 1: greater ROI on your marketing
Traditional marketing costs about 61% more than the marketing on search engines.
In fact, traditional marketing is not as targeted as marketing on search engines. With traditional marketing, there is no guarantee that your mail will open, or that people will not prevent your ads.
The results are generally in contrast with SEO. 44% of people no longer open direct mail, while 86% of people avoid TV commercials.
Optimizing the visibility of your website on the search engines has a rate close to 14.6%, compared with the rate close to 1.7% for outbound marketing.
# 2: Customer loyalty
Another advantage is that SEO marketing is the ability to retain customers. People do not like to be interrupted. They do not like the TV commercials interrupt their programs and they do not like to have a mailbox full of unwanted mail.
When your first interaction with a customer is outgoing marketing, he will not remember you, or you associate it with something he did not ask.
The goal of SEO is different. When people search for a product or the answer to a question, and they find it on your website, your business becomes the company that gave them what they wanted.
A good first impression is a key to customer loyalty. Loyal customers are good customers not only because they will spend more in your business, but also because they will recommend you to other companies.
# 3: Provides an expanded pool of customers, including international customers
All small businesses have a comm. on aim: to expand their reach to new customers. With outbound marketing, the well of potential customers on a local level will eventually dry up completely leaving a company to thank y ou for their existing customers.
The Internet is a global market and there are 3 billion people online. With SEO, a company can adjust its campaigns to target users in various communities, through both global and local. This creates an almost endless supply of potential customers.
# 4: Do not have an SEO campaign puts you behind your competitors
If you do not have an SEO strategy, your potential customers search the Internet a business like yours and then fall on one of your competitors. SEO can also be the playing field of small businesses against big names, as it can lead local businesses and customers to your site.
SEO is the best marketing channel for small businesses, but it only works if it is used correctly and consistently. If you use the right experts to manage your SEO, you can see many advantages. The biggest advantage of all is a new base of motivated customers.