The first motive of a business owner is to earn the profit and build a huge clientele. And in this era of the internet when they opt for launching their website, it is quite ubiquitous that their top priority is driving as much traffic as possible. However, there is much more to the term SEO than it meets the eye.
Writing an SEO friendly content for a website (business or any other purpose) is only the first step towards building the traffic and attracting potential customers. The second and rather the most significant step is to analyze its insights because what gets measured gets improved. In this article, we’ll discuss the analytics that is essential to drive traffic to your website.
Basically, there is a few simple Google analytics that can increase your traffic from 500 page views to 500 million page views in one month. SEO reports are most critical of all. They not only help you track your SEO ranking but also give you a detailed summary of a number of impressions, link clicks and total engagement on your website. You can track your own SEO insights at Google Webmasters. The analysis is further subcategorized in three reports and they are queries, landing pages, and geographical summary.
The report showing all the keywords you rank for is known as queries. Now, remember, the focused keywords used by you should be relevant to industry your business is in and not only that it should also in accordance to your target audience, then only will you be able to increase click-through rate (CTR). The increase in CTR is followed by an increase in traffic. CTR is determined by the ranking of your page and the content quality, the percentage of it will be less than or equal to 1 if content is not appealing or the website ranking is low. The score of 40 to 50 percent is considered good for the business.
The next report is known as landing pages, which is more or less similar to queries. Landing pages allow you to track down the insights of those web pages which bring down the traffic to your website or say the pages which are getting more impressions and clicks based on the focused keywords and CTRs.
The final report will show you the list of traffic-generating countries to your page. The geographical summary displays the name of country and number of impressions or clicks generated from there. You can switch to just one country if your business doesn’t concern any other nation.
Once you have the report of your entire website, it’s time to optimize your site and boost up your sales. The process of SEO might seem a little overwhelming but it is really simple. All you’ve to do is make sure that your keywords are used in the main text of landing page. Don’t ever undermine Meta description or Meta titles; they are a reflection of your entire page, well-written Meta description leaves a positive impact on the user. Also, you can share the social icons like Facebook, Instagram, LinkedIn, and Google+ to engage the audience from social media upfront as well. And always keep a routine check on on-page optimization.
At least 5 out of every 100 emails should link back to you if you want to ensure maximum traffic. To accomplish this task make sure the copy of your email is compelling and precise. Don’t send an email to non-relevant sites or to your competitors. Also, your website should have enough substance to allure the visitor.
So, you see with a little knowledge and right guidance you can not only capture the website traffic but also improve your conversion rate. You can track your landing pages and impression generating keywords, further improving them by on page optimization. And most importantly based on these insights you can improve your business and enhance your image of a business owner.
Google only acknowledges your website if you follow the algorithms it works with. And to be honest it is not a complex thing but as they say, “little knowledge is a dangerous thing.” Professional help can go a long way.