You must be familiar with reciprocal link building. It is the concept of giving backlinks for getting links back, i.e. link exchange. Reciprocal interviews link building is exactly same thing with two differences… (a) it is done with a shoulder niche partner and (b) it is done with the exchange of meaningful worthy pieces of content.

…but reciprocal links are bad, so how reciprocal interviews are good? Reciprocal links are made just for the sake of backlinks, but reciprocal interviews are done for the sake of knowledge exchange, thought sharing, and cross-pollination of the technology & strategies. Hence, reciprocal interviews links are highly-valuable.

Why interviews and not just a paragraph or a blog post exchange? Nice Question! We do both of it under Blogger Featuring Link Building Service and Shoulder Niche Blogging Service. Both of them are awesome, but reciprocal interview is even better because of their “getting-viral” tendency. Generally, interviews are given high attention because the business owners speaks their mind.